I will be handing out this questionnaire to my target audience:
1. Are you male or female?
Male female
2. How old are you?
3. What is the type of music that you typically listen to?
___________________________________________________________
4. Do you normally buy music magazines?
Yes No
5. If no why?
______________________________________________________________________________________________________________________________________________________
6. What makes you stop and look at a particular magazine?
______________________________________________________________________________________________________________________________________________________
7. How often would you say you bought a magazine?
Often Sometimes Rarely
8. How much would you be willing to pay for a music magazine?
Less than £1
£1 to £2.50
£2.50 to £5
More than £5
9. What stories draw you in to read a magazine?
______________________________________________________________________________________________________________________________________________________
10. In your opinion, what is the most important feature we should see in a magazine?
______________________________________________________________________________________________________________________________________________________
11. How often do you like to see magazines released?
Weekly
Monthly
12. What colour scheme would attract you to a magazine?
______________________________________________________________________________________________________________________________________________________
13. If you do buy music magazines, which ones do you buy?
______________________________________________________________________________________________________________________________________________________
14. Would you rather read an interview or an article on an artist?
______________________________________________________________________________________________________________________________________________________
15. Who are your top 3 artists or bands?
•
•
•
16. What sort of offers would you like to see included in the magazine? (circle)
CD’s
Concert tickets
VIP access
All of the above
Something else… if so please explain ______________________________________
17. What would be your deciding factor in buying a magazine?
______________________________________________________________________________________________________________________________________________________
18. How do you generally hear about the magazines? (please circle)
Word of mouth
Just spot in on the shelves
See a friend with the magazine
19. Have you any other comments about music magazines? Y N
20. If yes, what are they?
______________________________________________________________________________________________________________________________________________________
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