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Thursday, 16 February 2012

Question type research

There are two types of questions that you can use which are open and closed.
Open questions are the ones that you don’t give them options. These questions are good when you know that there are going to be multiple answers of them. Or that it is going to be a question where you know that there is going to be an opinion included in there. For example, ‘What is your favourite band?’ or, ‘In your opinion, what colours attract you to a product?’ This means that people have a chance to expand on their answers.
Closed questions are better when you are looking for a particular answer to something. Or something where you can only have particular answers for. For example, ‘Are you male or Female?’ This means that you will only get the answers that you need. This is also the type of question where you are more than likely going to use a scale for.

Thursday, 2 February 2012

Music Questionnaire

I will be handing out this questionnaire to my target audience:


1. Are you male or female?
Male female

2. How old are you?


3. What is the type of music that you typically listen to?
___________________________________________________________

4. Do you normally buy music magazines?

Yes No

5. If no why?
______________________________________________________________________________________________________________________________________________________

6. What makes you stop and look at a particular magazine?
______________________________________________________________________________________________________________________________________________________

7. How often would you say you bought a magazine?

Often Sometimes Rarely
8. How much would you be willing to pay for a music magazine?

Less than £1
£1 to £2.50
£2.50 to £5
More than £5

9. What stories draw you in to read a magazine?
______________________________________________________________________________________________________________________________________________________

10. In your opinion, what is the most important feature we should see in a magazine?
______________________________________________________________________________________________________________________________________________________

11. How often do you like to see magazines released?

Weekly
Monthly

12. What colour scheme would attract you to a magazine?
______________________________________________________________________________________________________________________________________________________

13. If you do buy music magazines, which ones do you buy?
______________________________________________________________________________________________________________________________________________________
14. Would you rather read an interview or an article on an artist?
______________________________________________________________________________________________________________________________________________________

15. Who are your top 3 artists or bands?




16. What sort of offers would you like to see included in the magazine? (circle)
CD’s
Concert tickets
VIP access
All of the above
Something else… if so please explain ______________________________________

17. What would be your deciding factor in buying a magazine?
______________________________________________________________________________________________________________________________________________________

18. How do you generally hear about the magazines? (please circle)

Word of mouth
Just spot in on the shelves
See a friend with the magazine

19. Have you any other comments about music magazines? Y N
20. If yes, what are they?
______________________________________________________________________________________________________________________________________________________