There are two types of questions that you can use which are open and closed.
Open questions are the ones that you don’t give them options. These questions are good when you know that there are going to be multiple answers of them. Or that it is going to be a question where you know that there is going to be an opinion included in there. For example, ‘What is your favourite band?’ or, ‘In your opinion, what colours attract you to a product?’ This means that people have a chance to expand on their answers.
Closed questions are better when you are looking for a particular answer to something. Or something where you can only have particular answers for. For example, ‘Are you male or Female?’ This means that you will only get the answers that you need. This is also the type of question where you are more than likely going to use a scale for.