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Thursday, 3 May 2012

EVALUATION: How does your media product represent particular social groups?


My first photos that I took involved Charlotte in a pink waistcoat and pants which contained roses on them. They were taken in the old media classroom with the white screen behind them so they were easy to cut out. I took shots of my model both standing and then also sitting on the floor. When she was sitting on the floor she was positioned with the guitar and her legs to one side. When she was standing she was mainly leaning against the guitar itself. I used a variety of shots, including long and close ups, and the majority of the images contained my model using an acoustic guitar.


I then went on to take some more photos, as I was not happy about the set that I had already taken. This is when I took my model out to the Quayside and the old keep in Newcastle to take some more. In these images I had my model wear a black and grey dress, a green jacket and brown ankle boots. I did this because then it appealed more to the pop audience, with the backgrounds which could be used for its rocky edge. This meant that, after I used a variety of shots once more, they could fit in nicely with the feature article.


Finally I changed my model’s clothes once more, in front of the white screen in the media classroom. I did this as I wanted a good medium shot for my front cover. My model was wearing brown pants with a colourful vest top and stringy waistcoat. This meant that I would be able to use my model on my front cover. I also used other models for my contents page.

• In my front cover image, what is being represented is that my model is just an ordinary teenager. It represents that she is a teenager, and looks like the average one along with the many others. She looks like she is from the working class as she is wearing clothes that other young people may also be wearing. She is also representing female artists.
The editor of my contents page looks like she could also be of the working class; this is due to the fact that she is wearing piercings. She is also looking straight to the camera, which suggests that she is smart, and so she represents other young women.
My third model is wearing a demin waistcoat, jeans and a skull scarf. She is also female, and she looks like the working class. She is looking smart and the way she is sitting suggests something like a rock background maybe.
My final model, is wearing skinny leggings, a long top and a green jacket. It is also clear that she is wearing an amount of makeup. This means that she appeals not only to females, but to a rock audience as she is holding her guitar. She is also looking like she may be from the working class.
In the feature article my model is wearing the pink waistcoat ect. This image makes her seem maybe a little older, and also that she could be from the middle class. The other image is her in the dress, which makes her seem more girly, and relates more to that pop audience.
• The codes that have been used throughout my models are that they look relatable to my possible audience. According to Price (1993), “the way in which ideas, objects, people, groups and life- forms are depicted by the mass media”. I believe that this is this means that when people look at my model they will see that it is possible to be like her. They look relatable, and they all look as if they came from that of a working class background. They are all look as if they have come from within the pop rock genre. This is because of the way in which they have been dressed and the way in which they have been posing.
• The representation has been made to seem ‘true’, ‘commonsense’ and ‘natural’ as they are all wearing outfits that can be bought out on the British high street itself. I believe that my models all go against the stereotype, which has been mentioned in Gauntlett’s (2008) theory. This is because when we typically see women in magazines they all look as if they want something. They mainly have skin showing, which is something that I have made sure is not true of my models, as they are all fully clothed. In music magazines they always wear full makeup and are dressed to suit a certain theme, which is what my models are like, but not to the extreme as some.
• In the foreground of all my images is my model in whatever they are wearing. In the majority of the images that I have used is the white screen, but in some it is location. This is because I believed that the bricks in the background would be something that could relate to the genre of music that I decided that I was going to portray. It gives them the Rock edge that I was looking for, and it looks like it could be off any street which was the message that I wanted to show.
• I believe that my representation would be that of the ordinary young person who would see these images in a magazine. This is all down to the image that my model is portraying. This can be explained by Price 1993, as she states that basically the media is how they want it to be seen. So because I have made it so that all my audience will be able to see that my model is just the average girl, they might be able to relate to her too. I mean she is white and middle class, which is what the majority of my audience, will more than likely be.
• My representation is being aimed at my target audience. I know this because for one thing, my models are all looking into the camera in some way or another which helps to pull them in. Also all my models could look as if they are in their age groups, and therefore they could be the ones that these people all look up to, and inspire to be them.
• The representation means to me something that it may not be the same to others. This is because they might not see the stories and the images in the same light as I do. I see them as being just ordinary people, friends that I have used to take some images for my magazine. Whereas my audience won’t necessarily know them themselves, and will just see them as someone knew. They will be able to see them in a different light, and will be able to stereotypically judge them. This is an area which Gauntlett, 2008, looks into, with his 6 different looks into stereotypes. I would like to think that my audience will think as my models as the ‘Outsider’ role model as they don’t really know anything about them.
• Many people make sense of it all in different ways. But many people do just tend to use Gauntlett’s stereotypes as a way of interpretation what is going in the images. They look at the 6 different stages and decide what they agree with and what they don’t. They could also look at the subordinate and dominant features of what is going on, for example Middle class is dominant to Working class in the majority of the cases. This could mean that all the opinions could be recognised as either great or complete opposites of one another.

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